Fortress Hohensalzburg anchors the crafted mark, one of Europe's best-preserved medieval castles and the defining silhouette of the Salzburg skyline. The alpine mountains surrounding the city form the pattern, recreating the landscape with the fortress layered on top, just as it does in reality. Colour draws from the blue of the River Salzach. The wordmark was crafted to echo the carved letterforms found throughout the city’s old town.

The result is an identity that feels grounded in Salzburg, applied across stadium assets and localisation touchpoints throughout the tournament.