The work was driven by a desire to move away from the traditional vitamin brands that saturate the market today, establishing a bold yet balanced presence that reflects the mission to deliver nature powered supplements developed for the individual.

The creative direction was shaped by the connection between human and nature. The name, drawn from the latin phrase "terra-firma" meaning "solid earth”, represents grounded strength and stability, while ‘VIT’ signifies life and energy. The colour palette symbolises energy, clarity, boldness and calm, bringing together the duality of natural power and inner balance.

A custom vitamin capsule bottle was created to express the brand’s sense of balance and sophistication. Polymath also designed and built the FirmaVIT website to create a seamless digital experience aligned with the brand’s values. 

The result is a distinctive identity that communicates trust and vitality, positioning FirmaVIT as a contemporary wellness brand defined by balance, quality and nature driven innovation.