Alias Films
Year: 2022
Client: Alias Films
Polymath collaborated with Alias Films, an independent media company specialising in production services, to deliver a brand refresh that honoured their existing logo while introducing a modern visual energy.
The name Alias means, “to indicate that a named person is also known or more familiar under another specified name”. This idea became central to the creative approach and inspired a system that is malleable, form shifting and adaptable depending on the tone, style and sector of the material being produced.
The name Alias means, “to indicate that a named person is also known or more familiar under another specified name”. This idea became central to the creative approach and inspired a system that is malleable, form shifting and adaptable depending on the tone, style and sector of the material being produced.
Polymath developed a new colour system inspired by SMPTE colour bars, the calibration test pattern used in broadcasting and video production that symbolizes precision, creativity and technical craft. A flexible family of logos was created so the brand always had an option suited to the type of work being produced. Each version was designed to feel appropriate for different contexts and mediums, ensuring the identity could shift in tone while staying consistent. Together the variations introduce movement and individuality while maintaining a clear and cohesive visual system.
The result is a bold and dynamic visual system that celebrates Alias Films’ roots in media craft while positioning the brand with renewed confidence in today’s fast moving production landscape.
Sector
Media & Production
CATEGORY
Brand Identity | Brand Strategy | Visual Design | Merchandise
OTHER PROJECTS
